The Closet Trading Co., a five-unit designer resale consignment franchise, launched its online store in 2020. The brand advertises about 3 to 4 percent of its stock online, which accounts for about 10 percent of Closet Trading’s sales.
The company sells women’s apparel and accessories from designer brands, purchased from consumers, CEO Johanna Zlenko said.
“Our target customer is someone who, generally speaking, does care about the environment and living a sustainable lifestyle,” Zlenko said. “So ethical consumption is important to her.”
Zlenko’s long-term sales outlook is positive. Economic downturns push people to resale stores and, she noted, younger generations are leaning toward thrift stores for their fashion. The resurgence of Y2K-era fashion has also proved positive for thrift store sales, where trendy shoppers can find authentic styles for less.
Click here to continue reading...